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4 Pillar Funding data platform

A prospect enrichment and sales-workflow platform for 4 Pillar Funding. Data pipelines and workflow UX that help sales reps find the right prospects and walk into introductory conversations already knowing where the business is in its funding journey.

Context

4 Pillar Funding's sales team talks to a lot of small-business owners about funding. Two things shape every conversation: whether the rep is talking to the right prospect at the right moment, and how much context the rep has on that business before they open their mouth. The platform we built sits behind both. Enrichment pipelines pull and consolidate third-party data on every prospect. A sales workflow surfaces the ones a rep should actually be calling. When the call happens, the rep already has the picture.

What we built

Prospect data ingestion and enrichment pipelines across multiple third-party sources
A sales workflow application that surfaces the right leads at the right time
Domain modeling, permissions, and UX shaped around how the sales team actually runs their day
Observability and operational tooling for the pipelines and the app

Outcomes

Reps can surface the right leads more easily, instead of working a flat queue
Introductory conversations feel natural and fluid. Reps know where a business is in its funding journey before the call starts
A foundation that supports new data sources, new workflows, and new reporting without rework

Technologies

Python Temporal Polars PyTorch OpenAI FastAPI GraphQL (Strawberry) React PostgreSQL Typesense Terraform Google Cloud Platform Document AI

Links

4 Pillar Funding

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